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Research reports

Qualitative research on Nutty TV advertising "Vanish"

A new 30-second commercial for Nutty- "Vanishing" - has been used for a four-week burst to launch Nutty in new areas, and as a continuation of past advertising in the test areas.This research was undertaken in a 'new' area, (Lancashire) and an 'old'...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Nutty TV advertising "Vanish". ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-nutty-tv-advertising-vanish-


Research reports

Acquafresh repositioning concept evaluation

Plans have been made to relaunch Aquafresh toothpaste witha new advertising strategy. It has been agreed that theunique product form should be the basis of any supportstatement in the advertising. A number of ways of usingthe product form have been...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Acquafresh repositioning concept evaluation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/acquafresh-repositioning-concept-evaluation


Research reports

Qualitative research on Cadbury's drinking chocolate storyboards

Two new storyboards - "Swimmers" and "Skier" - have beendeveloped for CDC. These approaches are intended to bedevelopments from the "Monastry" advertisement toincorporate psychological and physical warmth. RecentRadio advertising - "Vicar" and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Qualitative research on Cadbury's drinking chocolate storyboards . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-cadbury-s-drinking-chocolate-storyboards-


Research reports

Consumer research on the Prudential 1976 tv campaign life assurance: Baby

This research was conducted to assess consumer reactionsto the new Life Assurance commercial- 'Baby', which wasshown nationally for a two week burst commencing on the24th September. The long term objective in consumerterms is to improve the public's...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 1, 1976
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Citation

, C. (1976a, December 01). Consumer research on the Prudential 1976 tv campaign life assurance: Baby. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-research-on-the-prudential-1976-tv-campaign-life-assurance-baby


Research reports

Qualitative research into Wrangler advertising strategy

Doyle Dane Bernbach Limited is in the process of developing a televisioncommercial for Wrangler casual clothes.Three primary creative approaches were developed, and accordingly, aninitial exploratory phase of consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into Wrangler advertising strategy. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-wrangler-advertising-strategy


Research reports

Pre-testing of the BP Heat advertising campaign for winter 76/77

The BP heat advertising campaign for the winter 1976/77 broke in mid-September in daily newspapers; colorsupplements and home interest magazines. The strategy behind the campaign has been developed fromprevious research and aims to acknowledge and...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Pre-testing of the BP Heat advertising campaign for winter 76/77. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pre-testing-of-the-bp-heat-advertising-campaign-for-winter-76-77


Research reports

Quality Street TV commercials

Two new commercials have been developed for QualityStreet, based on the idea that people in the past haveshared so much in Quality Street and that Quality Streetis just as, or more, satisfying nowadays for sharing,for anybody and for any time. The...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Quality Street TV commercials. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quality-street-tv-commercials


Research reports

Quantitative research into a gas payment tv commercial

Wells O'Brien Ltd has developed an animated TV commercialwhich informs individuals of more palatable ways ofpaying for the gas they consume.Consumer research into this commercial was required inorder to:1. Determine the primary communication ofthe...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
October 1, 1976
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Citation

, C. (1976a, October 01). Quantitative research into a gas payment tv commercial. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/quantitative-research-into-a-gas-payment-tv-commercial


Research reports

Qualitative research on new advertising for Aero

A new commercial has been developedby Ogilvie, Benson and Mather, 'Biting Bubbles', using a song'Biting Bubbles is Better' with a visual setting of a DJ anda girl at a consul together with visuals of Aero bubbles andAero bars breaking. The objectives...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
September 1, 1976
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Citation

, C. (1976a, September 01). Qualitative research on new advertising for Aero. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-new-advertising-for-aero